When Phoebe English was graduating with a master’s degree from Central Saint Martins in 2012, she says there had been next to no talk, or teaching, about sustainable and ethical fashion practices built into the course. That six-year perspective gives her a vantage point from which to think about the transformation—for the good—that is running through the industry now. “The joy of having a small company is that you can implement changes as you go along,” she says. Her modus operandi now falls into what might be categorized as mindful, steadily taking in such considerations as reducing waste and implementing local British manufacturing—taking it right through to the choice of the non-ivory buttons she sources. “They’re vegan Corozo buttons, made from a Brazilian nut which has a beautiful grain and takes vegetable dye beautifully.”

The point about English is that her approach, at least in the minds and actions of young creative people, has become the new normal way of carrying on, not particularly by proselytizing, but by doing. At her presentation she had a rack draped with clothes as a backdrop. “They’re our toiles. I’m quite stringent about not throwing anything away; we even keep fabric cuttings to reuse,” she explained. These days, one of the ways progress can be measured is that consciously made fashion doesn’t have to come looking as if it’s made of organic whole food. This season, there is red in English’s repertoire, and papery, navy blue, waxed cotton long coats, “the fabric made by British Millerain, the oldest company in England to do it.” Result: quietly straightforward pieces with interesting but not-too-much detailing, like scalloped-edge trouser hems.

Appreciating the nuance of process and content is a tough thing to communicate to customers, but English is seeing advance on that front, too. “Selfridges has introduced guidelines for ethical labeling. As a designer, you’re asked to fill in a form about how your clothes are produced, and they are printed on swing tags customers can read, on every garment,” she said. “And this is something that’s only just happened in the last few months.” Another small step forward for conscious consumerism, a revolution that Phoebe English, and the cohorts of students and graduates behind her will not be diverted from.Read more at:celebrity dresses | cheap formal dresses