The brand, helmed by Georgian designer Demna Gvasalia, will take over 840 Madison Avenue in June (17), with the new store spanning about 2,000 square feet.

This will be the label’s third Manhattan boutique, including its two shops in SoHo.

Balenciaga has taken over the space in the Big Apple which was previously occupied by Gucci, a brand which is also controlled by the fashion conglomerate Kering.

“It has always been our intention to consider this strategically important location for one of the other brands in the group,” said Marco Bizzarri, president and chief executive officer of Gucci, reports WWD. “Meanwhile, Gucci’s strategy in Manhattan has included a renewed focus on downtown, to coincide with the revitalisation of lower Manhattan.”

Balenciaga will be in good company on the famous shopping strip, with Elie Saab, Caudalie and Edie Parker all moving in recently.

Executives at the French label have revealed how the store will be heavily influenced by Gvasalia’s new store on Rue Saint-Honore in Paris, which opened earlier this month (Mar17). The Parisian space was designed to look like a clothing warehouse, with changing room walls made of cast concrete, utilitarian benches covered in synthetic leather, clothes hung on industrial conveyor rails and ceilings covered in aluminium foil.

Gvasalia showed his new collection at Paris Fashion Week, curating a presentation that drew upon the brand's rich archives for fall/winter 2017. He studied brand founder Cristobal Balenciaga’s work, which resulted in a bold and rich runway show.Read more at:plus size evening wear | red carpet dresses