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Designer of must-have fashion brand from New Zealand

Le 12 July 2018, 09:40 dans Mode 0

Maggie Marilyn exploded onto the international fashion scene in 2016. What stars aligned for that to happen? “Obviously I was really lucky to be introduced to Net-a-Porter through [Maggie Marilyn managing director] Jo Knight, which I guess gave me a leg up. I had shot my first lookbook and showed it to them and they loved it, which was pretty incredible, so I was the first ever first season designer to be picked up by them.

“I got introduced to Jo through a family friend and she had been working in the fashion industry in London and came back home and, yeah, I was very fortunate that she believed in my work. My [New York] PR consultant George MacPherson [then] got us a lot of really amazing initial press. That, joined with Net-a-Porter, kind of catapulted us to the global stage. And then I got nominated for the LVMH Prize and so it was kind of just this snowball effect from there.”

How did you cope with so much success so quickly? “As much as I’ve had amazing success, that doesn’t mean that every single person you come across is going to love your work. There are always knock-backs. One of the biggest challenges was me emotionally trying to keep up with the momentum that the brand was getting. I had just graduated from university at the end of 2015, so within the space of less than a year, the brand was already globally recognised.

“What I’ve learned, growing fast is exciting but you have to keep up the momentum – and I never want to lose the love that I have for designing. Any graduate reading this article, I wouldn’t want them to think it came easily. I was very fortunate but there was an extreme amount of hard work.”

Your website describes Maggie Marilyn as “liveable luxury fashion consciously created in New Zealand”. How sustainable is the brand? “I don’t think we would ever say, ‘Oh we’re completely sustainable, we’re done and dusted.’ We’ve been on the sustainability path as a journey and every season we’re implementing processes to be better.

“For me it’s about having a completely transparent supply chain, from where we get our zips through to using organic cottons and wools. We are actually doing a sustainability document to have on our website, so it’s more transparent for our customers.”

What advice would you give to graduates who are thinking about starting their own businesses straight out of college? “The biggest thing I’ve had to learn the hard way is to always trust your gut instinct. Starting your own business, there’s always lots of input that you get, from press, buyers and people within your business, and while you have to listen and take that on board, listening to your instincts in terms of designing and strategic decisions … deep down if you have a love for what you do, yeah, your gut kind of navigates you in the right direction.”

What next? “I’m very ambitious and have big dreams for the brand, but […] I guess paving the way towards a more positive future for the fashion industry is my long-term goal. I would love to have my own department stores across the world that house other sustainable and ethical brands.”Read more at:formal dresses australia | bridesmaid dresses australia

Pamela Berkovic Talks Fashion

Le 9 May 2018, 10:56 dans Mode 0

Pamela Berkovic: A Woman's Eye (Photo:formal dresses brisbane)

“My backstage photography started with a stripper.”

Pamela Berkovic was unabashed about how her career has played out. “Then it evolved into fashion, theater, movies, ballet, the opera, but that’s how it started,” she said.

Referring to one of her favorite photos on view in New York, Berkovic said it took “months and months” to shoot the stripper, who also worked as a makeup artist. That’s how much time was needed for the woman to become comfortable and confident enough to give Berkovic the respect to go backstage at the underground strip club in Brussels. “I had three hours. There was a pimp and a lot of strange things going on. The pimp was yelling at the girls, yelling at me,” she said. “I was 20 years old. I brought my father and said, ‘Dad, you stay upstairs with your friends in case something happens. We didn’t have cellphones 20 years ago obviously. But it went well.”

She said, “I tried to repeat this when I came to New York, but New York is such a difficult environment to get into those worlds.”

Her father Charles, an artist in his own right, was in the room of well-wishers including Charlotte Sarkozy, Patrick Timsit, Dinah Emsalem, Jill Kargman, Olivier Giugni and Mark Connolly at Friday’s opening of “Pamela Berkovic: A Woman’s Eye” on the Upper East Side. Berkovic’s daughter, Elle Rose, made a beeline for Thom Browne, who had his dachshund in tow. The youngster is building her own photography following on Instagram.

Her mother said, “As a woman photographer, I always wanted to show the strength and beauty in women. I never ask them to pose. Nothing is posed. Even when I stage them, I want to show something in the moment, something very natural. I photograph mostly women, very little men. I think I will get to men later.”

Whenever Berkovic does a portrait she tells her subject that she will need three hours. They will ask, “Why do you need three hours for one portrait?” and I always say, ‘I need three hours because you have to know me and I have to know you. And the picture will take five minutes.’” she said. “They don’t understand this in the beginning but after a while, they get it. The last five minutes of the three hours they give me is when I can get out everything — their personality, weakness, strongness and beauty.”

Wearing a black sleeveless Sacai dress and red patent stilettos, she said, “When you can bring something out of someone in a picture that you didn’t know, and they didn’t know could come out, that makes a strong picture, not a good picture — a strong picture.”

Passing through the gallery, she said the larger prints on view make her really love a shot of a model wearing a turqoise Zac Posen gown. The shot reminds her of Flemish paintings, and as an Antwerps native it resonates.

She now plans to turn her focus to ballerinas and the ballet. Having befriended so many ballerinas from Paris and New York, the photographer said, “It’s such a beautiful performance. It looks so easy and it’s so difficult. There is such a discipline which I admire so much.”

Berkovic said, “I don’t like to always be too fashion. There is a fashion to it, but it’s more about the personality of the person who you are photographing than fashion or the clothes. But the clothes make it sometimes look more glamorous and appealing.”Read more at:formal dresses online

High On Fashion

Le 18 April 2018, 09:43 dans Mode 0

Don’t worry about the fabric not mixing in with the weather, keeping in view the air-conditioned wedding venues. You wouldn’t have to wear such heavy outifts for too long anyway, so don’t think too much and carry them off with confidence.

China silk embossed with different patterns is the perfect partner for your statement shirts. The fabric adds a touch of luxury and elegance to the entire look and yet, does not steal focus from your statement seperates. Go for gharara pants for a twist to your usual looks and deviate to glam doll.

Or opt for classic pencil trousers if you prefer straight, sleek silhouettes. If you are not the one to invest too much in your formal wardrobe, you can easily make different kinds of pants in matching and contrast with the same shirt to create different looks.

Thus, you can save yourself from making separate outifts for Eid, too. Regular length and short shirts are ‘in’ this year, with more focus on statement sleeves that are popular these days. Don’t miss out on the spring vibe – go for colourful, floral designs on your shirt. A fan of pop art effect? Go for a deep base colour and add embroidery and embellishments on it using contrasting light hues.

Keep your accessories to the minimum but go for statement pieces. Focus more on the granduer of the piece rather than wearing too many things at once. Tassle earrings, gem stone pieces and teardrop ones will help you achieve finesse. With anything that drops down too low, like tassles, you want to tie back your hair so you can show off the ear piece or it would just get tangled with your locks. With the rest, you can relax and let your tresses play with the air.Read more at:plus size evening wear | formal dresses australia

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